CLIENT
FUERA DE FOCO
CONTEXT
Fuera de Foco faced a significant issue as their previous website was not functioning properly, lacked necessary information, and provided a poor user experience. Furthermore, feedback gathered from potential students indicated a lack of trust in the school’s quality.
WHAT I DID
I initiated an audit with the main stakeholders to determine the necessary information required to ensure students have all they need to enroll in the courses. Based on that, I strived to design a highly visual and modern layout, ensuring that the changes would be noticeable immediately. In this project, I had the opportunity to explore no-code development, which allowed me to ensure that the development process matched my design vision perfectly. I found that Framer was ideal for my needs, and I built the entire website there.
IMPACT
The school completely transformed the perception of its users. Enrollment skyrocketed by 100%, and the school gained significantly more recognition globally. It is now regarded as one of the top photography schools in the region.




